#The fresh market driver#
35% in traditional supermarkets), with the fresh-focused offering helping to drive strong EBITDA margin performance and ~15% prepared foods, which is a key driver of growth and profitability.Ĭencosud has agreed to invest US $676 million to purchase a combination of primary and secondary equity in The Fresh Market. The Fresh Market reported revenue of US $1,933 million in 2021 with an adjusted EBITDA of US $196 million and EBITDA margin of 10.2%.
![the fresh market the fresh market](https://s.hdnux.com/photos/26/67/03/5992685/3/gallery_xlarge.jpg)
The Fresh Market's Board of Directors (which Cencosud will have majority representation on) and its existing management team have vast experience in the American retail industry, and management will continue to operate the business and the existing shareholders will retain an equity stake in the Company, thereby contributing to the continued success of The Fresh Market and its strong corporate governance. In addition, Cencosud will be able to leverage best practices across its Latin American businesses to The Fresh Market, and accordingly incorporate best practices from The Fresh Market to its existing portfolio, helping to drive increased performance and efficiencies.
![the fresh market the fresh market](http://media.bizj.us/view/img/5275641/fresh-market*1200xx2592-1458-0-239.jpg)
This partnership also provides Cencosud with access to the US markets where there is a much greater depth of capital markets alternatives.
#The fresh market pro#
Buyers of fruit and vegetables in retail chains in Lithuania (Maxima, Rimi, Gruste), the Czech Republic (Billa, Brnenka), Romania (Profi), Serbia (Aman), Moldova (Linella), Sweden (ICA Groupen), and many others.With this transaction, Cencosud expands its geographic diversification with approximately 12% of pro forma revenues coming from the United States, a traditionally defensive market with a stable currency. Fruit and vegetable buyers from Russian retail chains: Magnit, Lenta, Viktoria, buyers from Belarusian retail chains: Eurotorg, Gippo, Santa, Spar. The buyers from the retail chains from Ukraine: ATB Market, Fozzi Group, Varus. B2B meetings gathered buyers from Polish retail chains such as Arhelan, Auchan, Carrefour, Chata Polska, Chorten, Delikatesy Centrum (Eurocash), Dino Market, Frac, Intermarche, Jeronimo Martins (Biedronka), Kaufland, Makro, PGS, Polo Market, Selgros, SPS Handel, Stokrotka, Spar, Żabka. Over a dozen years of B2B meetings, Fresh Market has been visited by the world’s largest producers of fresh apples, citrus fruits, grapes, potatoes, onions, and other major fresh fruit and vegetable categories. In 20, the meetings are held online on the platform.
![the fresh market the fresh market](http://homegrowniowan.com/wp-content/uploads/2014/09/Fresh-Market.jpg)
Buyers from retail chains were given the opportunity to meet face to face with suppliers, look each other in the eye and quickly research the market to find the suppliers with products they care most about. Suppliers came out of the Fresh Market B2B meetings with lots of business cards and phone numbers of chain stores buyers, which were impossible to get in such a short time in any other way. The formula of the meetings was appreciated both by the buyers and the suppliers of fruit and vegetables, as it allowed all participants to establish new business contacts very quickly, within just one day, combined with a review of sales and logistics opportunities of producers offering certain products to particular retail chains. The meetings were organised in an innovative way, where buyers of fruit and vegetables from retail chains had their stands, while representatives of companies could visit buyers’ stands and present them their offers.
![the fresh market the fresh market](https://www.boozyburbs.com/wp-content/uploads/2018/10/produce-vegetables-veggies-fruit-free.jpg)
From the beginning, the Fresh Market conference has become a meeting place for fruit and vegetable suppliers and buyers from retail chains. The first Fresh Market conference took place in 2008 in Poland and was a response to the demand of fruit and vegetable operators for business meetings in the fresh fruit and vegetable branch.